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Andrew Reid

Andrew leads Noodle’s Tech and Analytics teams in seeking to elevate education through code. Prior to joining Noodle, Andrew was VP of Social at comScore, where his team created a variety of now-standard methods for measuring Social Media reach and ethically mining insights from social data. comScore acquired Andrew’s previous company, NY-based SponsorHub, where he served as CTO & co-Founder. SponsorHub was among the first groups to apply social data in the valuation of sponsorships and influencers. Andrew spent over six years in Beijing, China, where he built a digital marketing agency and worked in senior digital and analytics roles within two Interpublic Group agencies: Octagon and Kaleidoscope. He has contributed digital, social, creative and analytics strategy to multiple award-winning campaigns for brands like Amazon, AT&T, Nissan, NBC, Google, Bose, PUMA, Chevy and many more. Andrew received an MBA from NYU’s Stern School of Business and serves as Chair of the Advertising Research Foundation Social Media Council.