Andrew leads Noodle’s Tech and Analytics teams in seeking to elevate education through code. Prior to joining Noodle, Andrew was VP of Social at comScore, where his team created a variety of now-standard methods for measuring Social Media reach and ethically mining insights from social data. comScore acquired Andrew’s previous company, NY-based SponsorHub, where he served as CTO & co-Founder. SponsorHub was among the first groups to apply social data in the valuation of sponsorships and influencers. Andrew spent over six years in Beijing, China, where he built a digital marketing agency and worked in senior digital and analytics roles within two Interpublic Group agencies: Octagon and Kaleidoscope. He has contributed digital, social, creative and analytics strategy to multiple award-winning campaigns for brands like Amazon, AT&T, Nissan, NBC, Google, Bose, PUMA, Chevy and many more. Andrew received an MBA from NYU’s Stern School of Business and serves as Chair of the Advertising Research Foundation Social Media Council.