Mike McKito (Consultant) is a hands-on marketing executive with over 15 years of operations experience in higher education. Mike was most recently Vice President of Marketing and Enrollment at HotChalk, Inc supporting 6 universities and over 25 online degree programs. Prior to HotChalk, Mike was Vice President of Marketing at Northcentral University, an online university serving over 10,000 graduate students. Mike began his career at Education Management Corporation (EDMC) working in campus and shared services roles across a variety of departments including marketing, enrollment, finance, financial aid and business analytics. Mike has a passion for using data, analytics and technology to drive accountability and institutional outcomes. Mike graduated summa cum laude with a BA in Business Administration and Psychology and Certificate in Human Resource Management from Washington & Jefferson College and earned his MBA from the Katz School of Business at the University of Pittsburgh.