Yiwen Looi Yiwen has built her career in developing successful marketing and business strategies for education and technology companies. As VP, University Marketing, Yiwen oversees marketing strategy and execution across all Noodle Partners programs. Prior to Noodle Partners, Yiwen was the Head of Marketing and Business Operations at Noodle Pros, a cohort of the world’s most experienced test preparation and academic tutors. Before she joined the Noodle family, Yiwen was part of the Enterprise Marketing team at Google. Yiwen loves to travel, cook, explore the outdoors, and is on a constant quest to learn her seventh language. Yiwen has a BA in Literature and Anthropology from Swarthmore College, an MA in International Studies from the University of Pennsylvania, and an MBA from the Wharton School at Penn. She grew up in Malaysia and is based in New York City, but has a great love for all things Philadelphia.