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Marketing Coordinator (NYC or Remote)

About this Position

Reporting to the Marketing Lead, the Marketing Coordinator will assist with the development, implementation, and ongoing support of various marketing tactics to support the growth of online education programs for a portfolio of university partners.  

This position is ideal for a junior professional looking to build a career in marketing, who has a minimum of 2-3 years prior marketing experience, which may include a background working in advertising, branding, copywriting/graphic design, data-driven digital marketing, email automation, and/or social media.

The ideal candidate will be an organized multi-tasker with a strong ability to identify and manage priorities; is comfortable with ambiguity; can work autonomously  handle diverse projects at once while meeting tight deadlines, and has a strong, client-ready meeting and email correspondence etiquette

Responsibilities and Duties

  • Assist Marketing Lead in implementing marketing strategy for our university partners’ online graduate and professional programs
  • Manage various projects to ensure deliverables are developed and deployed in a timely manner
  • Engage with numerous marketing agencies and marketing resources on behalf of our university partners
  • Monitor social media accounts and serve as a community manager for Facebook, Instagram and LinkedIn posts
  • Make updates to website properties via CMS 
  • Develop editorial calendars for email and blog content
  • Research industry news and competitive landscapes in order to inform marketing strategy and content creation
  • Perform analysis of marketing performance and prepare internal and university-facing reports
  • Draft creative briefs for collateral that may include web content, emails, brochures, infographics, and printed material
  • Provide documentation and ad hoc reporting for meetings, marketing campaigns, and events as needed

Qualifications and Skills

  • Self-motivated, entrepreneurial mindset
  • Comfortable working remotely
  • Highly organized
  • 2-3 years working at an agency or focused on marketing for a brand or product
  • Strong project management skills
  • Excellent independent problem-solving skills
  • Strong writing and editing skills with minimal oversight needed
  • Solid understanding of both paid digital media channels and organic marketing
  • Experience working with CRMs such as Salesforce, Hubspot, or Slate
  • Familiarity with email automation/nurture campaigns and email platforms such as Marketing Cloud, Marketo, Constant Contact, and Mailchimp

Please apply here if you meet the qualifications!