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Marketing Lead (Remote)

Student Marketing – Remote

About Noodle Partners

Online education is no longer a novel or niche idea. It is the fastest growing segment in higher education, accounting for 20% of all enrollees and 35% of graduate-level certificates and degrees. It’s also getting increasingly competitive, as more and better programs are launched each semester. Universities need to go online quickly, economically and elegantly, creating programs that students can’t wait to tell their friends about and that their professors want to teach.

Noodle Partners helps universities bring programs online with flexibility, transparency, alignment, efficiency, and joy. That’s why more top universities chose us last year than all other online program managers combined.

We are a passionate team of technologists, educators, and random experts. We know that online learning has the potential to transform higher education. If you’re a fellow traveler, come join us!

Noodle Benefits

  • Beautiful office space in Edtech Factory off Union Square, or the convenience of your own home office!
  • Competitive salary, 401K offering, and bonus plan
  • Mac or PC? You decide
  • Our insurance offers  medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
  • Pre-tax commuter benefits
  • Paid vacation and sick days
  • Subsidized gym membership at the New York Health & Racquet Club to help you stay active
  • Yearly education stipend for lifelong learning
  • Fully stocked break room with snacks and drinks

About This Position 

We are looking for an agile marketing expert to lead the strategic development and management of marketing initiatives targeting potential students for our University Partner’s online master’s programs. This role will require the candidate to have significant strength with discovery, selection, and management of external marketing agencies, creative agencies, ad buying agencies, PR agencies, etc. The candidate will help to plan and manage the spending budgets allocated to each resource with a key focus on optimizing the targeting of ideal prospective students for Partner programs. Please note that regular travel is required for this role.

Responsibilities and Duties

  • Manage numerous Marketing Agencies and Marketing Resources on behalf of our University Partner
  • Build marketing strategy for University Partner’s online master’s programs
  • Manage University Partner’s marketing spend across all channels
  • Travel to meet with University Partners around the United States

Day-to-day, you will:

  • Work with agencies to ensure deliverables in a timely manner
  • Work with Noodle GM’s and other team members to update on progress of agencies
  • Meet with University’s marketing and administrative leadership regularly
  • Create reports detailing the commercial success of marketing initiatives
  • Work with analytics team to optimize marketing budgets and success
  • Guide, coach, and approve creative on behalf of the University

You’ll report to the Director of Marketing Operations and work closely with:

  • the University General Manager and Noodle project managers to execute on timelines
  • the tech team to ensure marketing data integrations with each school
  • the instructional design team to help shape communications
  • 15% travel time

Qualifications and Skills

  • Self-motivated, entrepreneurial mindset
  • Comfortable working remotely
  • Highly organized
  • 5+ years managing agency partners for a brand or product
  • Proven excellence in directing and managing external marketing agencies and marketing resources
  • Strong project management skills
  • Excellent independent problem-solving skills
  • Solid understanding of marketing analytics (must have)
  • Expertise in both paid digital media channels and organic marketing

Please apply here if you believe you meet all or most of these qualifications. Noodle Partners is an Equal Opportunity Employer.